OPEN CALL for visual identity concept for BOO festival

24. 4. 2025

BOO FESTIVAL AND WHO IS BEHIND IT

The BOO International Film Festival was created through the transformation of the ELBE DOCK International Film Festival and the Young Film Fest International Film Festival for Children and Youth. The festival focuses on short cinema, audience development and audiovisual education. The first edition will be held in November 2025 in Prague and will take place in several venues, such as the Kavalírka Cinema.

The association krutón is behind projects such as Young Film Fest, Young & Short, Kino Kavalírka and Cinemini - a film programme for children aged 4 and up. All of our activities are united by an emphasis on quality, cultural and social overlap, and a desire to bring film closer as a tool for knowledge, sharing and entertainment. We support non-profit projects that change the way we see the world through film, film education and audiovisual culture. Our projects are characterized by playfulness, unique humor and a desire to reach audiences of all generations.

As part of this open call, we are looking for a graphic designer or graphic artist who will conceptualize the visual identity of the festival - i.e. create the main graphic style, including mascots, logotype, color scheme and typography - while delivering easy-to-understand deliverables, templates and handouts for our in-house graphic designer to work with. He will take care of the concrete application of the visual across all outputs during the preparation and the festival itself.

GRAPHICS TASKS

festival poster
mascot design - any kind of cow or ghost
post on Instagram (the type of post is up to you, it can be a reveal of some part of the program, introduction of the creator or a guest of the festival, teaser to the festival site...)
non-traditional format of your choice - it can be an interactive element, merch design, motion graphics, physical object, spatial installation or other creative way of visual communication of the festival

OPEN CALL PROCESS

The deadline for submission of proposals is 18 May 2025.
We will meet personally with the author of the selected proposal to discuss the terms of cooperation.
The author of the selected proposal will receive a reward of 25.000 CZK for the delivery of the final concept and all necessary documents.
Other participants will not be honoured.
We reserve the right not to select any of the proposals if none of them corresponds to our ideas.

Please send your proposals to: julie@boofest.cz.

VISUAL IDENTITY CONCEPTUAL MEASUREMENT

Key Elements:

We want the visual identity of the festival to include a mascot that reflects the name BOO. We are considering two options - a cow or a ghost, or creatively combining them into one element. The mascot should be a distinctive but not primary symbol of the festival.
Another key element of the visual is the festival logo, which should serve as a unifying element across communications. It already exists in its basic form, but its shape and colour scheme is not finalised, so we are open to new suggestions, modifications and original interpretation within the overall visual concept.

VISUAL IDENTITY APPLICATION

The visual identity of the festival will primarily focus on the online environment and digital marketing. Graphic communication on social media and other digital platforms will play a key role.

We also want the visual to be consistent across print and electronic materials such as:

tickets and accreditation
posters and printed materials
social media graphics (posts, stories, reels)

It is important that the visual style unifies all these formats and creates a coherent visual impression of the BOO Festival.

Target groups:

The BOO Festival appeals to a wide range of audiences across generations - from 3 to 99 years old. Therefore, we want the visual identity to be universal enough to appeal to different age groups.

At the same time, we are considering the possibility of creating multiple variations of the visual identity that would be:

Linked by a single element to keep the festival visually cohesive.
Personalised for individual target groups, if it will be meaningful.

We leave the decision whether to differentiate the visuals to the graphic designers.

WHAT DO WE WANT TO AVOID?

Predictability

We don't want the visual to look too generic or clichéd.
Although we work with a cow or ghost, we still want the visual to be original and surprising.

Unintentional associations

It's important to avoid visual similarities with well-known brands such as Milka or dating app Boo.