Workshop: Audience Design for Cinema Operators

A practical workshop with sales agent Daniel Vadocký (Pluto Film) will teach you how to tailor your cinema’s programme to your audience and make effective use of audience data when putting it together.

FOR WHOM: cinema operators

DURATION: 180 minutes

➤ Fill out the registration form (by October 9)

The workshop will focus on how a cinema’s film and accompanying programme can be tailored to its audience, how this can be taken into account during the programming phase, and what data can be obtained about cinema-goers and how to use it.

The workshop will be led by Daniel Vadocký – head of sales at the German company Pluto Film, which specialises in international sales, distribution and audience design. In the past, he worked as a film programmer at the Art Film Fest International Film Festival and later as a film coordinator at the Bratislava International Film Festival in Slovakia. Between 2013 and 2016, he headed the sales department at the National Film Archive in Prague and subsequently continued as a sales and festival representative for Negativ Film Productions.

The workshop will be held in Czech. To attend the event, valid Industry accreditation is required. You can find information on how to obtain Industry accreditation HERE.

The workshop is part of the Visegrad Audiovisual LAB project. The project is co-funded by the governments of the Czech Republic, Hungary, Poland and Slovakia through Visegrad grants from the International Visegrad Fund. The Fund’s mission is to promote the principles of sustainable regional cooperation in Central Europe.