Workshop: From Insight to Action – Working with Young Audience Data in Practice

Practical workshop by Audience Consultant at PUBLIKUM.io Dea Larsen will focus on how to gather insights from young audiences, how to make sense of them, and – most importantly – what to actually do with them once you have them.

FOR WHOM: producers, filmmakers, teachers, cinema operators, representatives of cultural institutions

DURATION: 120 minutes

➤ Fill out the registration form (by October 9)

Building on the ideas from the keynote Dea Larsen will have at the International Industry Forum (November 6) "Rethink your teenage audience strategy: from target to early engagement". This hands-on workshop moves from why teenage audience engagement matters to how you actually do it.

The session focuses on practical tools rather than theory: how to gather insights from young audiences, how to make sense of them, and – most importantly – what to actually do with them once you have them."

Dea Larsen is an Audience Consultant at PUBLIKUM.io, holding an MA in Applied Cultural Analysis. Over the years at PUBLIKUM.io, she has worked at the intersection of film, culture, and human behaviour - with deep expertise in teenage audiences across genres, from early development through distribution.

The workshop will be held in English and it is aimed for producers, filmmakers, teachers, cinema operators as well as for representatives of cultural institutions. To attend the event, valid Industry accreditation is required. You can find information on how to obtain Industry accreditation HERE.

The workshop is part of the Visegrad Audiovisual LAB project. The project is co-funded by the governments of the Czech Republic, Hungary, Poland and Slovakia through Visegrad grants from the International Visegrad Fund. The Fund’s mission is to promote the principles of sustainable regional cooperation in Central Europe.